“I’m excited about what a combined Boris FX/Imagineer/GenArts company can create,” states Gary Oberbrunner, Chief Scientist and VP of Engineering at GenArts. The Sapphire team agrees on the value the merger will bring to the industry. Our shared goal is to serve our combined customer base with useful new tools and the highest quality training and technical support.” “Key GenArts staff from engineering, sales, marketing and support will join our Boston office to ensure the smoothest transition for customers. “Equally impressive is the team behind the technology,” continues Yamnitsky. “This acquisition makes Boris FX uniquely positioned to serve editors and effects artists with the industry’s leading tools for motion graphics, broadcast design, visual effects, image restoration, motion tracking and finishing - all under one roof. Sapphire’s exceptional suite of creative plug-ins has been used to design many of the last decades’ most memorable film images. Sapphireperfectly complements BCC and mocha as essential tools for professional VFX and we look forward to serving Sapphire’s extremely accomplished users.” “We are excited to announce this strategic merger and welcome the Sapphire team to the Boris FX/Imagineer group,” says Yamnitsky. Boris FX most recently acquired Imagineer Systems, the UK-based developer of mocha: Academy Award-winning planar tracking tools. The acquisition is part of Boris FX founder Boris Yamnitsky’s aggressive growth strategy. Since 1996, Sapphire effects have been used in at least one of each year’s VFX Oscar-nominated films, and numerous award-winning television shows. Sapphire will continue to be developed and sold in its current form alongside flagship products Boris Continuum Complete™ (BCC) and mocha Pro™, creating the industry’s most powerful complement to applications from Adobe, Apple, Avid, Autodesk, Blackmagic Design and others.

GenArts’ renowned flagship product, Sapphire™, is a gold standard for high-end visual effects creation at leading film studios and broadcast facilities around the world. Here is the full press release from Boris FX:īoston, MA, USA – Septem– Boris FX™, the leader in integrated VFX and workflow solutions for video and film, has signed a definitive agreement to acquire GenArts Inc., developers of premium special effects plug-ins. With both of these packages now under one company will that mean a merging of the two? Less innovation from either package? The killing of one of the products? A price change? A third package from another company to come online? No one knows at this point but there are a lot of editors out where who will be watching this with great interest. I wondered exactly what Dylan wondered in the tweet above when I read the news. Hmm… given they were the two competing products, it's hard to know if this is positive for users.

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